44
grass table runner
Skip itSoft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great405.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.66–$27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$126K$126K/yr · 167K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-30.5%90-day search growth — must beat 0% to launch