52
grafting wax
Worth a lookShows low returns (0.5%), but soft demand (-39.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good537.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Price range
Good$6.61–$28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Bad$39K$39K/yr · 22K searches
Growth
Bad-39.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier