56
grafting knife
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.16avg listing price — sweet spot $15–$100
Review moat
Great467.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.05–$35.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 68K searches
Signals No Dominant Brand