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gopher trap
Launch itA $1.8M/yr market growing +47.9% this quarter with returns at 1.2% — clears our launch bar.
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.8M$1.8M/yr · 678K searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$8.72–$67.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,015.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand