76
goose
Launch itA $7.6M/yr market growing +62.1% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$7.6M$7.6M/yr · 11.8M searches
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$37.64avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great333.32avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.60–$117.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.1%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale