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goose costume
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great103.3avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.36–$66.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Market size
Okay$267K$267K/yr · 691K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand