goof plugs
Worth a lookShows searches that convert (14.6% search→purchase), but prices mostly outside the sweet spot ($5.14–$12.46) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Incredible+127.6%90-day search growth — must beat 0% to launch
Review moat
Great354avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$52K$52K/yr · 45K searches
Price range
Bad$5.14–$12.46cheapest to priciest tracked listing — scored on the share inside $15–$100