69
goat dewormer
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$42.73avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great487.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.54–$124.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Market size
Good$443K$443K/yr · 152K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality