64
gnat traps for house indoor plants
Launch itA $2.1M/yr market growing +49.4% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 985K searches
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.16–$25.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,740.94avg incumbent reviews — the moat a new listing must climb