49
glow in the dark eyes
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Great220.29avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.46–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 52K searches