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ghost walking dog
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible85.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.98avg listing price — sweet spot $15–$100
Price range
Great$8.17–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$17K$17K/yr · 63K searches
Signals Low Review Barrier