45
generator plug
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.83avg listing price — sweet spot $15–$100
Price range
Great$6.21–$87.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good655.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$190K$190K/yr · 136K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-59.7%90-day search growth — must beat 0% to launch