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Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 92Conversion 50Competition 62Returns 96Price range 67Avg price 72Brand share 70Review moat 55Quality gap 20

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+103.3%

90-day search growth — must beat 0% to launch

Avg price

Good$14.67

avg listing price — sweet spot $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$4.41–$36.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,317.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$64K

$64K/yr · 109K searches

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