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garden wire
Worth a lookShows searches that convert (11.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+89.7%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good869.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$177K$177K/yr · 183K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.26avg listing price — sweet spot $15–$100
Price range
Bad$5.06–$13.33cheapest to priciest tracked listing — scored on the share inside $15–$100