77
garden stool
Launch itA $2.2M/yr market growing +157.0% this quarter with returns at 1.6% — clears our launch bar.
Growth
Incredible+157.0%90-day search growth — must beat 0% to launch
Market size
Incredible$2.2M$2.2M/yr · 1.5M searches
Avg price
Incredible$40.94avg listing price — sweet spot $15–$100
Price range
Great$10.17–$70.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,273.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality