45
garden starter kit
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Great$9.29–$56.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,217.32avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 41K searches
Growth
Bad-62.0%90-day search growth — must beat 0% to launch