81
garden stakes
Launch itA $4.4M/yr market growing +173.9% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 3.4M searches
Growth
Incredible+173.9%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Price range
Good$5.08–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,506.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality