65
garden flags
Launch itA $1.6M/yr market growing +49.6% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 5.3M searches
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Price range
Okay$4.54–$24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,924.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.55avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality