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garden dragon
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Growth
Incredible+121.7%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great245.2avg incumbent reviews — the moat a new listing must climb
Avg price
Great$84.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 132K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.01–$3489.76cheapest to priciest tracked listing — scored on the share inside $15–$100