70
garage sale
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+146.2%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good$364K$364K/yr · 497K searches
Price range
Good$1.42–$30.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,314.63avg incumbent reviews — the moat a new listing must climb