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56

gaia green

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 30Conversion 74Competition 47Returns 99Price range 91Avg price 95Brand share 16Review moat 89Quality gap 23

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.63

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$77.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great226.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$543K

$543K/yr · 190K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

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