57
fungus gnat sticky trap
Launch itA $1.1M/yr market growing +46.5% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 675K searches
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,351.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.33avg listing price — sweet spot $15–$100
Price range
Bad$5.16–$10.00cheapest to priciest tracked listing — scored on the share inside $15–$100