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fungus gnat killer
Launch itA $2.3M/yr market growing +45.3% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.98–$33.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,590.25avg incumbent reviews — the moat a new listing must climb