45
fuck trump
Skip itSoft demand (-43.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.62avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.07–$31.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 581K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.7%90-day search growth — must beat 0% to launch