31
fuck ice flag
Skip itSoft demand (-90.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible25.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 112K searches
Growth
Bad-90.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.81–$14.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier