50
fuck around and find out
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($10K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good610.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.08–$31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 90K searches