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68

fruit fly spray

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 95Conversion 95Competition 38Returns 98Price range 63Avg price 76Brand share 45Review moat 20Quality gap 89

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+120.4%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.43

avg listing price — sweet spot $15–$100

Price range

Good$5.56–$31.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$273K

$273K/yr · 143K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad13,484.48

avg incumbent reviews — the moat a new listing must climb

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