61
fringe umbrella
Worth a lookShows demand growing +129.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+129.5%90-day search growth — must beat 0% to launch
Avg price
Great$69.12avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good987.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$343K$343K/yr · 325K searches
Price range
Okay$35.53–$189.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale