44
ford flag
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.90avg listing price — sweet spot $15–$100
Review moat
Great252.64avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.80–$256.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 132K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale