64
for sale by owner yard sign
Worth a lookShows a sweet-spot price point ($27.98 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.98avg listing price — sweet spot $15–$100
Price range
Great$9.73–$88.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great232.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$259K$259K/yr · 142K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate