60
food plot fertilizer
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great328.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.94avg listing price — sweet spot $15–$100
Growth
Great+64.2%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$9.21–$313.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$90K$90K/yr · 33K searches
Signals High Price