54
foldable house
Worth a lookShows a thin review moat (28 avg reviews), but weak search conversion (0.0%) keeps it on the watch list.
Review moat
Incredible28.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good$802K$802K/yr · 2.6M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.94–$14582.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$3051.65avg listing price — sweet spot $15–$100