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58

flying insect trap refill

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 96Conversion 95Competition 31Returns 99Price range 68Avg price 79Brand share 14Review moat 56Quality gap 28

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+165.5%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.65

avg listing price — sweet spot $15–$100

Price range

Good$6.17–$33.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,241

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$175K

$175K/yr · 85K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Products