67
flower hanging basket
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.51avg listing price — sweet spot $15–$100
Growth
Great+98.5%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$8.65–$46.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good684.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 26K searches
Signals No Dominant Brand