65
flower bar
Launch itA $1.3M/yr market growing +13.5% this quarter with returns at 3.2% — clears our launch bar.
Review moat
Incredible51.85avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.3M searches
Avg price
Great$84.79avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Price range
Okay$9.36–$263.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale