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florida flag
Worth a lookShows low returns (1.2%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good845.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.28–$32.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$72K$72K/yr · 58K searches