54
floating flowers
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($28K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.33avg listing price — sweet spot $15–$100
Review moat
Great331.21avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.77–$58.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 118K searches