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flea trap refills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Price range
Good$6.22–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,703.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay$108K$108K/yr · 45K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand