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flag pole rope
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$19.63avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Growth
Great+79.1%90-day search growth — must beat 0% to launch
Price range
Great$6.70–$40.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good556.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$371K$371K/yr · 194K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand