68
flag pole holder
Launch itA $1.1M/yr market growing +186.8% this quarter with returns at 1.2% — clears our launch bar.
Growth
Incredible+186.8%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.57–$39.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,012.54avg incumbent reviews — the moat a new listing must climb