52
fireplace rocks
Worth a lookShows a sweet-spot price point ($27.11 avg), but a small market ($33K/yr) keeps it on the watch list.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Price range
Great$9.79–$47.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,418.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 52K searches
Signals No Dominant Brand