49
fire alarm cover
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible75.1avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$33.31avg listing price — sweet spot $15–$100
Price range
Great$5.44–$90.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 52K searches
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier