50
fiddle leaf fig plant food
Worth a lookShows searches that convert (17.3% search→purchase), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$9.87–$26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 114K searches
Review moat
Okay1,801.3avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad85%top-5 click share — a locked-up shelf