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fertilizer spikes
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Market size
Good$686K$686K/yr · 358K searches
Price range
Good$4.36–$37.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,562.95avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand