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56

ferns live plants outdoor

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 37Conversion 31Competition 47Returns 100Price range 84Avg price 95Brand share 46Review moat 52Quality gap 97

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$26.51

avg listing price — sweet spot $15–$100

Price range

Great$7.84–$59.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,404.69

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$119K

$119K/yr · 183K searches

Reviews