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fern fertilizer
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$32.13avg listing price — sweet spot $15–$100
Price range
Great$7.36–$82.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,386.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$69K$69K/yr · 17K searches
Brand share
Bad93%top-5 brand share — brand-locked demand