73
fence stakes
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+86.3%90-day search growth — must beat 0% to launch
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Price range
Great$5.08–$61.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$531K$531K/yr · 432K searches
Review moat
Okay2,108.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand