65
fence post
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$62.03avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great461.87avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$357K$357K/yr · 677K searches
Price range
Okay$25.20–$180.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale