64
fence gate
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great476avg incumbent reviews — the moat a new listing must climb
Growth
Good+57.7%90-day search growth — must beat 0% to launch
Avg price
Good$103.34avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$242K$242K/yr · 469K searches
Price range
Okay$18.32–$305.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale