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Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+151.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$31.77avg listing price — sweet spot $15–$100
Price range
Incredible$23.81–$41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good514.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 19K searches